The Alternate campaign type provides employees with the flexibility to select which banner ad displays in their email, from a list of approved banners in Sigstr. This stand-alone campaign type is created in Sigstr and will only display when an employee decides to change the banner in the message they are composing. Alternate banners are great for use cases that are persona based, industry based, and much more! 

Selecting an Alternate campaign will only change the banner ad for the email that is being composed - this will not change the default banner nor change previously sent emails.

Note: This new campaign type is supported for Gmail Sync (with the Chrome Extension) and Windows Outlook Agent (must have version 6 or newer) customers.


Creating Alternate campaigns is just like creating a Sender Based campaign!  The main difference is that Alternate banners will ONLY appear if an employee selects them while composing an email in Outlook or Gmail.

Step 1 - Selecting the Alternate campaign type

Navigate to the Campaigns page and click 'Create Campaign' in the top right corner.  Next, select the 'Alternate' campaign tile.  You can then add a title to the campaign at the bottom of the page or do this at a later step.

Step 2 - Adding Employee Groups

Assign the Employee Group(s) you wish to be able to select this banner.  Employee Groups will not be able to use the banner unless they are added in this step.  After Employee Groups have been selected, click 'Next' to proceed to the 'Add Banner Ad' step.

Step 3 - Uploading a banner ad and clickthrough URL

Upload your banner ad creative along with the desired destination URL you would like the banner to point to.  You can also add alt text to the image.

Step 4 - Review and activate the campaign

On the last step, you can review the parameters of the campaign to ensure there are no errors or omissions.  You can optionally schedule the campaign, so it can only be used for a set amount of time.  After the campaign has been reviewed, select 'Activate Campaign' at the bottom of the page, and you are all done!

Employee Experience

After you have created one or many Alternate campaigns, employees will be able to select them while composing an email in either Gmail or Outlook.  Keep in mind that selecting an Alternate campaign will only change the banner ad of the email being composed - it will not set a new default campaign nor change previously sent emails.

Employee Experience in Outlook

To select an Alternate campaign, you must have version 6 of the Outlook Agent (or newer).  Click here to download the latest version of the Agent.

Once installed, a new Sigstr button will be added to the Outlook ribbon bar that has the Sigstr "S" and says "Change Banner" beneath it.  While composing an email, click on the button and a side menu will appear with the available banners to choose from.

After the desired banner is chosen, click on the "X" in the top right corner of the side menu.  

Note: Users should NOT delete the banner ad before selecting an Alternate one.  The Agent will not be able to place an Alternate banner if the default banner has been removed.

Employee Experience in Gmail

To select an Alternate campaign, you must first have the Sigstr Chrome Extension installed on your Chrome browser.  

While in Gmail, start to compose a new email (or reply to a thread).  With the compose window open, select the Sigstr Chrome Extension in your browser's menu bar (the Sigstr "S" icon).  A side menu will appear with the various banner ads that are available to choose between.

After selecting the desired banner from the menu, click the "X" in the top right to close the menu.

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