Sigstr's DemandBase Integration gives marketers the ability to import audience lists directly into Sigstr. This functionality serves two purposes. First, you can target your top accounts and contacts through every email your employees send using Sigstr ABM. Second, you can track how relationships inside key accounts and audience segments are progressing.
To track the progression of key relationships, follow the steps outlined below.
Enable the Demandbase Integration by following these steps.
Navigate to Sigstr's Lists.
Select Demandbase and choose an audience list to import. The list will automatically update whenever there are updates made in Demandbase.
Open the list in Sigstr to view your relationship scores and intent data.
Learn more about Sigstr's relationship-based intent data here.