Sigstr makes it easy to track campaign engagement and conversions through 3rd party platforms. In addition to out of the box integrations, Sigstr automatically appends the following default UTM parameters to campaign links so that 3rd party tracking can be leveraged in platforms like Google Analytics.
utm_content = Employee_Email
utm_source = Email_Signature
utm_medium = Sigstr
utm_campaign = Sigstr_<Name of Sigstr campaign>
If you'd like to use custom UTM parameters, edit the parameter fields when creating or editing a campaign.