I wanted to take a minute to explain a new signature service we will be using called Sigstr.
Sigstr will allow our marketing team to centrally control employee signatures to ensure that company branding is consistent, and that the most relevant campaign is highlighted in every email sent. Please see my signature for an example.
Why does this matter?
Sigstr adds consistency and professional branding to each email.
Every email drives attention to what’s most important to our business.
Email is our most frequent touch point with customers and prospects. Each of us sends over 30 emails a day on average. This is a tremendous opportunity for our team.
The great news is that you will not need to take action or install additional software. Our IT team has pushed an Outlook plug-in to your computer that will pull newly created content to your signature automatically.
Once we are ready to launch, you may receive an invitation to update your Sigstr profile. The invitation will provide you with an opportunity to validate or add personal information within your Sigstr email signature.
If you have any questions, please feel free to reach out to me directly or contact firstname.lastname@example.org