Whitepapers and Ebooks
Depending on the audience, whitepapers and ebooks are a great way to keep your customers engaged by offering industry insights and valuable knowledge. Promoting informative collateral through email signatures shows that you care about education and innovation.
Events & Conferences
Broadcasting upcoming events is a great way to keep email recipients aware of which conferences, trade shows, job fairs, and other events your company is hosting in the near future. We have seen email signature campaigns drive more visitors to the registration page than any other marketing tactic!
If you’re talking to potential customers, what’s better than sharing stories of customer success? Case studies show existing customers and prospects how people are successfully using your products and services.
New product releases need all the publicity they can get – especially with existing customers who use your product on a regular basis. Why not leverage individual email conversations to spread the word? The ability to subtly broadcast an upcoming product release will prompt individuals to click and learn more.
Promotional Video & Teaser
Video and podcast teasers are engaging, informative, and most importantly, fun! Everyone loves to consume content in innovative ways. If you get tired of promotional videos, you can also use videos to get the word out on initiatives your company supports.
Need more campaign inspiration? Check out our eBook 28 Creative Uses for Email Signature Marketing.